Market Trends
As more and more women are seeking out technology to help them manage their health, I've taken a look at the Femtech sector.
Brand Awareness
Hint, it's not to do with how great your product or service is.
Mindset + Productivity
Learn how to turn problems at work into creative, actionable solutions. I talk through 6 modules designed to help ambitious creatives become more strategic in the way they generate, communicate and execute on great ideas
Brand Strategy
It's impossible to target anyone and everyone. Having a deep understanding of your audience is not a nice to have, it's a necessity.
Brand Design
Guidelines ensure you and your team and keeping consistency.
Whats a mission statement? This level of clarity is essential to ensure you connect with customers. Consider contribution and impact. Before we define how we are helping your customers, we need to know ourselves, our motives, drivers so we can position our business in a way that helps our customers and aligns with us as people.
A brand touchpoint is a contact point between the customer and the brand. Most companies have up to100 different brand touch points where they interact with their customers.
Knowing how to build a brand that stands out can be a real struggle. I've been diving a little deeper in research recently to understand what brands create a truly memorable, charismatic presence and how we can do the same. My goal is to help you understand how you can be different!
Scared of change? You’re not alone.We’ve all been guilty of choosing exactly the same dish at a restaurant. It’s fairly good, not too expensive, the safe choice. Maybe there’s a better option but you can’t be sure so the risk doesn’t seem worth it.
Before jumping straight to the logo design, we need to have a think about your company and what it stands for.
Brand strategy is at the heart of any truly impactful brand. I’ve listed below four key steps I want to walk you through in order to define your brands strategy.
Building trust is key it’s key to building businesses. Without trust, it's difficult to grow your business. I wanted to share the top 10 tips I have learned from reading this book and how you can apply them to your business.
Feel free to contact me and ask me anything. I’m here to help - hello@soleil-studio.com.au.