Whats a mission statement?
Why you are in business? This level of clarity is essential to ensure you connect with customers. Consider contribution and impact. Before we define how we are helping your customers, we need to know ourselves, our motives, drivers so we can position our business in a way that helps our customers and aligns with us as people.
The best 25 examples
- Patagonia: We’re in business to save our home planet.
- IKEA: To create a better everyday life for the many people
- Prezi: To reinvent how people share knowledge, tell stories, and inspire their audiences to act.
- Tesla: To accelerate the world's transition to sustainable energy.
- Invisible Children: To end violence and exploitation facing our world's most isolated and vulnerable communities.
- TED: Spread ideas.
- ASOS: To become the number 1 fashion destination for 20-somethings globally
- Asana: To help humanity thrive by enabling all teams to work together effortlessly.
- Google: To organize the world’s information and make it universally accessible and useful.
- Adobe: To move the web forward and give web designers and developers the best tools and services in the world.
- Coke: To refresh the world…To inspire moments of optimism and happiness…To create value and make a difference.
- Tripadvisor: To help people around the world plan and have the perfect trip
- Nike: Bring inspiration and innovation to every athlete in the world.(If you have a body, you are an athlete).
- L'oreal: Offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety
- Starbucks: Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.
- Intel: Utilize the power of Moore’s Law to bring smart, connected devices to every person on earth.
- Sony: To be a company that inspires and fulfils your curiosity.
- Forbes: To deliver information on the people, ideas and technologies changing the world to our community of affluent business decision makers.
- Walt Disney: To be one of the world’s leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products.
- Uber: Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers.
- BBC: To enrich people’s lives with programmes and services that inform, educate and entertain.
- Paypal: To build the Web’s most convenient, secure, cost-effective payment solution.
- LinkedIn: To connect the world’s professionals to make them more productive and successful.
- Alibaba: To make it easy to do business anywhere.
- Wholefoods: Our deepest purpose as an organization is helping support the health, well-being, and healing of both people — customers, Team Members, and business organizations in general — and the planet.
What are core values?
Companies should have authentic, thoughtful values to guide their employees and business - just the same as people live and operate under a set of core values, so do businesses.
The best 10 examples
1. American Express
- Customer Commitment: We develop relationships that make a positive difference in our customers' lives.
- Quality: We provide outstanding products and unsurpassed service that, together, deliver premium value to our customers.
- Integrity: We uphold the highest standards of integrity in all of our actions.
- Teamwork: We work together, across boundaries, to meet the needs of our customers and to help our Company win.
2. Google
- Focus on the user and all else will follow.
- It’s best to do one thing really, really well.
- Fast is better than slow.
- Democracy on the web works.
- You don’t need to be at your desk to need an answer.
3. Coca Cola
- Leadership: The courage to shape a better future.
- Collaboration: Leverage collective genius.
- Integrity: Be real.
- Accountability: If it is to be, it's up to me.
- Passion: Committed in heart and mind.
- Diversity: As inclusive as our brands.
4. Adobe
- Genuine
- Exceptional
- Innovative
- Involved
5. H+M
- We believe in people
- We are one team
- Straightforward and open-minded
- Keep it simple
- Entrepreneurial spirit
- Constant improvement
- Cost-consciousness
6. Nike
- It is our nature to innovate
- Nike is a company
- Do the right thing
- Simplify and go
- The consumer decides
- Be a sponge
7. Virgin Airlines
- We think customer
- We lead the way
- We do the right thing
- We are determined to deliver
- Together we make the difference
8. Yahoo!
- Excellence
- Innovation
- Customer Fixation
- Teamwork
- Community
9. Twitter
- Grow our business in a way that makes us proud.
- Recognize that passion and personality matter.
- Communicate fearlessly to build trust.
- Defend and respect the user’s voice.
10. Starbuck coffee
- Creating a culture of warmth and belonging, where everyone is welcome.
- Acting with courage, challenging the status quo and finding new ways to grow our company and each other.
- Being present, connecting with transparency, dignity and respect.
