What are brand guidelines?

It's easy to use the same brand guidelines layout time and time again, so for some extra inspiration I've compiled the biggest brands out there to compare the way they layout their guidelines. Nowadays through digital asset management; storing all brand files online is the easiest solution; however finding the best platform can also be difficult.

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It's easy to use the same brand guidelines layout time and time again, so for some extra inspiration I've compiled the biggest brands out there to compare the way they layout their guidelines. Nowadays through digital asset management; storing all brand files online is the easiest solution; however finding the best platform can also be difficult.

View Uber

Uber structure their brand guidelines in a clean, user friendly manner with instructions on how to use the assets, the most requested assets, along with a breakdown of their logo, colour, composition, iconography, illustration, motion, photography, typography and tone of voice.

View Spotify

Spotify have both a set of development and design guidelines, with a simple explanation and navigation scroll.

View Twitter

Twitter dive into their values, links to resources and assets, along with PDF's to further explain their guidelines.

View Slack

Slack, unlike the brands mentioned above, include a 50 page document with no hyperlinks. The content is straightforward and easy to navigate.

View Mailchimp

Craft their copy, imagery and layout in way unique to them.

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