Things you need to know about FemTech

Where it originated:

Femtech is defined as technology to meet the specific health needs of women. Femtech products are often associated with empowerment, enabling women to better manage their reproductive health and lifestyles. Ida Tin coined the term 'femtech' in 2016 while serving as co-founder and CEO of Clue, a menstruation tracking app.

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What problems it addresses:

We are talking everything around menstruation, birth control, fertility, chronic conditions, wellness, pregnancy and more. These entrepreneurs are focused on advancing the health and wellbeing for women, shining lights into areas that have never received the funding they deserve. It's not just the fact that this area has been underfunded, it's that there has been a stigma around womens health that has made it difficult for women to speak up about.

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What segments it focuses on:

• General Health Care
• Sexual Health
• Menstrual Health
• Reproductive Health and Contraception
• Pregnancy and Nursing
• Pelvic and uterine health care
• Mental Health
• Menopause
• Longevity
• Women’s Wellness

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What product types fall into this category:

A few of the top product types include -

• General Health Care
• Sexual Health
• Menstrual Health
• Reproductive Health and Contraception
• Pregnancy and Nursing
• Pelvic and uterine health care
• Mental Health
• Menopause
• Longevity
• Women’s Wellness

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Stats around investment and industry size:

• $1B the global VC investment in FemTech in 2021 (only 4% of tech investment in life science target FemTech)

• 65% of the investors come from the US followed not so closely by the UK

• 85% believe FemTech will continue to improve and grow within the coming years (based on 48 respondents of the 2021 Femtech analysis survey for founders)
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• The biggest challenges faced are lack of investments, insufficient R&D funding, lack of public support
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• 73% of femtech brands are focusing on increasing brand recognition and awareness, 44% on improving customer experience and 44% implementing innovations

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What does this mean:

Public support and boosting brand awareness works towards overcoming the social stigma of talking about womens health.