Grated

Grated are a vegan cheese business that don't compromise on quality over flavour. They have a range of options for everyone, this packaging is just of their grated cheese. The brand wants to make it easy for people to go dairy free, whether it's for lifestyle choice, health benefits or strong beliefs. Grated are on a mission to become the tastiest and highest quality cheese alternative in the world. In this branding concept, bringing in mexican styled packaging represented the brand story and helped them differentiate.