Good Golly

Project Strategy

Good Golly wasn’t just any cheesecake brand, they were about bringing punchy humour and quality cheesecakes to your door. I helped with brand launch, defining their brand strategy and doing UX research. We wanted to be playful, bold in tone and a bit more feminine. We needed to hero the cheesecake, so a lot of emphasis was on how to photograph and illustrate the cheesecake in a way that attracted customers. Working in collaboration with Crystal Oliver for the website rollout - we brought the brand to life through photography, illustration, branding.

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Outcome

‍Post launch, Good Golly had all the assets they needed to launch a unique offering through branding and photography that was vibrant.

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